social media


At Drivers Choice, we created an innovative approach to social media marketing for brands, celebrities and organizations. Our social media team turns business objectives and goals into reality through creative and measurable results to connect and engage with fans and provide the optimal return on every post. We develop overall social media strategies, create interactive contest and events to grow your following and provide constant messaging and monitoring to drive conversation within your social community. 


#ElliottsHead was a season-long social contest held in 2015. A large cardboard cut-out of Elliott Sadler's head was hidden somewhere near the race track each weekend. The first fan to find the head and post a video or photo of themselves using the hashtag won an autographed prize.

#BCisBS was a social media contest in honor of Breast Cancer Awareness. Race fans had the opportunity to nominate someone they know who has been affected by breast cancer, and one nominee won an all-expenses paid trip to Charlotte, NC including a VIP experience at the NASCAR Xfinity Race.

#BCisBS was a social media contest in honor of Breast Cancer Awareness. Race fans had the opportunity to nominate someone they know who has been affected by breast cancer, and one nominee won an all-expenses paid trip to Charlotte, NC including a VIP experience at the NASCAR Xfinity Race.

An example of an infographic created to provide NASCAR fans with information and clear explanations of competition formats and rules changes.

An example of an infographic created to provide NASCAR fans with information and clear explanations of competition formats and rules changes.

2016's Most Popular Driver Campaign was a massive social media campaign including a series of 'campaign posters' and contests surrounding a call-to-action: Vote Elliott Sadler for Most Popular Driver.

2016's Most Popular Driver Campaign was a massive social media campaign including a series of 'campaign posters' and contests surrounding a call-to-action: Vote Elliott Sadler for Most Popular Driver.


A sample of our social media services include:

  • Fully-integrated Social Media Plan
  • Training
  • Monitoring
  • Competitive Audit
  • Contests / Giveaways
  • Exclusive Fan Experiences