who we are

Drivers Choice is a full service marketing firm offering planning, consulting, sponsorship activation, negotiations and tracking. With years of experience and expertise in the industry, we focus on marketing your product or service in the sports-based platforms and disciplines. 

We take great pride in forming connections between our clients' products/services and target audiences. We offer innovative sports marketing solutions to reach your business goals.

We have experience in negotiations with and on behalf of:

  • Professional race car drivers
  • Fortune 500 companies
  • NASCAR tracks
  • NASCAR teams